Social Media Made Simple

Hello!

Be sure and check out this week's video, focusing on LinkedIn and making those connections. Enjoy!

All the best,
Chris Muccio & Peggy Murrah

Social Networking is about connecting others. One of the biggest questions that comes up is “how can I increase my number of connections”?

This week we offer 4 relatively simple ways you can do this on Linkedin. Watch this week’s video and learn how.

Yvonne from Nashville, TN asks…

Do Google AdWords really help people find you?

The premise of Google Adwords is simple, you select certain keywords related to your business, decide how much you would pay for a click and create a short ad. When someone searches on that term, your ad may appear on the right side of the search results. Thus you are quickly advertising to someone that’s potentially already interested in you.

That’s where it stops being simple. There are a lot of different strategies people use and if they use the wrong ones, this could be a very costly advertising component of your business.

Adwords does offer a very high potential to help people find you. It is up to you to cost effectively manage this potential to generate the “biggest bang for your buck”. You could hire a firm to do this for you or start small with a series of tests. A good goal would be to generate leads for under $1 each. Given some key words are significantly higher than $1, you need to be very creative to generate that solution.

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HELP! I’m Overwhelmed with Social Media, Where Do I Begin?

By now, based on the hype, we are all somewhat aware of the potential that web 2.0/social media can offer our businesses. However, after speaking to various groups over the last couple of weeks, two things are becoming very apparent; many people are struggling to understand where to begin and just as many are simply trying to find out which sites to participate in.

Chris Muccio is the CFO Strategist. He is an award-winning entrepreneur who draws upon insightful experiences from his successful career as an MBA in Corporate America to guide emerging businesses on the most effective strategies to uncover profit and growth opportunities, create rapid and sustainable results and minimize the overwhelm factors that challenge many entrepreneurs.

Chris has successfully used cutting edge technologies in a variety of roles as senior management for billion dollar global companies. In addition, he’s led projects across 5 continents, hosted numerous seminars and training sessions in the US, Europe and Asia and is currently co-authoring a book on Business Growth Via Social Media. His blog, www.CFOStrategist.com, provides information and strategies for business leaders who want to grow their businesses.

Peggy Murrah provides her clients with the online resources they need to succeed in the competitive world of business.

From executive assistant to entrepreneur, Peggy is a unique combination of web and marketing savvy, along with dependability and resourcefulness. These qualities have been instrumental in her building a successful business which serves clients across five continents.

Today, Peggy and her team provide a vast array of services including web and blog design, search engine optimization, document proofing and editing, newsletter design and distribution, accounting services, shopping cart installation and management, internet research, teleseminar support, administrative services and more. Visit her at www.PeggyMurrah.com


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